Viral Sideline Look Sparks Memes, Sold-Out Status, and Playful Online Banter

January 13, 2026|Philadelphia, PA – Fox Sports sideline reporter Erin Andrews turned heads — and nearly overshadowed the action on the field — when she stepped out in a dramatic, oversized faux fur coat during Sunday's NFC Wild Card playoff matchup between the San Francisco 49ers and Philadelphia Eagles at Lincoln Financial Field.

The chilly Philadelphia weather provided the perfect backdrop for Andrews' bold fashion choice: the "The Fox Jacket" in Smoke Noir (a striking smoke-and-black palette) from luxury outerwear brand Auter. Described by the brand as a "refined statement piece in plush faux fur" with a sculptural oversized shawl collar, the mid-length coat is warm yet lightweight, retailing for $950.

As soon as Andrews appeared on screen for pregame and sideline reports, social media erupted. Fans flooded X (formerly Twitter) with reactions ranging from admiration to hilarious trolling. Many praised the glamorous, cozy vibe that kept her comfortable in the cold winds, with one user declaring, "I’d f***ing kill for that coat. I can’t focus on what Erin Andrews is saying because I’m mesmerized by her coat."

Others leaned into playful memes, comparing the fluffy, voluminous garment to Cruella de Vil's iconic look from *One Hundred and One Dalmatians*, joking that Andrews had "killed a flock of emus," or quipping about it resembling an entire polar bear exhibit. Even Merriam-Webster chimed in on the fun, noting that a group of emus is called a "mob." Fox colleagues, including Michael Strahan, couldn't resist commenting on air, with Strahan expressing fascination over the eye-catching piece.

Importantly, the coat is made of high-pile **faux fur** (animal-free), as confirmed by multiple reports and the brand's focus on sustainable, cruelty-free materials. Andrews' stylist, Daniela Viviana Romero, shared that the reporter immediately loved the piece from her friend and celebrity stylist Rob Zangardi's line, emphasizing the fun of pushing fashion boundaries on the sidelines.

The buzz proved powerful: the coat sold out almost immediately after the game, with sizes from XS to L vanishing and potential waitlists forming. It highlighted Andrews' growing influence in sports fashion, blending functionality for freezing game days with high-style drama.

While the Eagles and 49ers battled on the field, Andrews' coat became the unexpected star of the night, proving once again that in the world of live sports broadcasting, style can sometimes score the biggest points. Andrews has not publicly commented on the viral moment, but the internet's reaction shows no signs of slowing down.