The Golden Globe Awards experienced a significant surge in viewership this year, following a strategic move to CBS and the advantage of an NFL lead-in. With an average of approximately 9.47 million viewers, the awards show saw a remarkable 51% increase in comparison to last year's event on NBC.
In addition to an overall boost in viewership, the prestigious awards ceremony also witnessed a 56% gain among adults aged 18-49, scoring a 1.76 rating. This notable rise in ratings can be attributed in part to the NFL game on CBS that preceded the Golden Globes. The football match drew in a whopping 21 million viewers, while the post-game show attracted an audience of 10.62 million.
Despite these impressive figures, it's worth noting that the ratings, although the highest since 2020, still lag behind pre-pandemic averages.
In addition to the traditional television broadcast, the Golden Globes were also streamed live on Paramount+. The event managed to draw the second-largest streaming audience for an awards show on the platform to date, marking another milestone for the ceremony.
Meanwhile, NBC's Sunday Night Football season finale was not to be outdone, garnering an audience of 21.18 million viewers. This figure represents a 9% increase from last year's numbers, further emphasizing the growing popularity of televised sports events.
In summary, the strategic shift of the Golden Globe Awards to CBS, coupled with a strong NFL lead-in, has proven to be a successful formula for boosting viewership. As we move forward into 2024, it will be interesting to see if this trend continues and how it may shape future broadcasting decisions for major awards ceremonies.