'Bros' was a nightmare at the box office opening at a disappointing No.4 spot, the American public overwhelmingly rejected the movie.
Grossing a measly $1.9 million from as many locations as 3,350 on Friday and the weekend estimates don't seem to be much better for 'Bros,' with $4.75 million, following a $22 million production budget.
Even though the expectation from critics is that the first LGBT romantic comedy from a major studio wouldn't perform well in rural states, the film is doing worse than expected in coastal areas. It is falling far below projections of an $8-10 million opening. The only Top 10 theaters where the film is playing are located in New York, Los Angeles and San Francisco.
Producer and co-writer of the film Billy Eichner took to Twitter to blame the film's performance on straight people not showing up at the box office.
“Rolling Stone already has ‘Bros’ on the list of the best comedies of the 21st century. What’s also true is that at one point a theater chain called Universal and said they were pulling the trailer because of the gay content (Uni convinced them not to),” Eichner said on Twitter. “America, f—- yeah, etc etc.”
“That’s just the world we live in, unfortunately,” Eichner continued on Twitter. “Even with glowing reviews and great Rotten Tomatoes scores, an A CinemaScore etc., straight people, especially in certain parts of the country, just didn’t show up for ‘Bros.’ And that’s disappointing but it is what it is.”