Linda Yaccarino is the current head of advertising and partnerships for NBCUniversal, and she may soon be taking on a new role as the CEO of Twitter. This news has been met with both excitement and skepticism from industry insiders and fans of the platform, as many wonder if Yaccarino is a friend of free speech or an enemy.
Yaccarino has had a long career in media, starting out as an account executive at Turner Broadcasting in 1988. She quickly rose through the ranks and was eventually appointed president of ad sales for NBCUniversal in 2011. In this role, she was responsible for overseeing all advertising sales across NBCU’s portfolio of networks and digital properties. Under her leadership, NBCU saw record-breaking revenue growth from its advertising business.
In addition to her work at NBCU, Yaccarino is also an active member of the World Economic Forum (WEF). She serves on the WEF’s Global Agenda Council on Media and Entertainment, where she works to promote innovation in media and entertainment industries around the world. She has also been involved in several initiatives that aim to increase diversity in the media industry.
Given her career trajectory and involvement with WEF, it’s no surprise that Yaccarino is being placed and considered for the top job at Twitter.
However, some have questioned whether or not she has enough experience to lead one of the world’s most influential social media platforms. After all, Twitter is a much different beast than NBCU – it requires a deep understanding of technology and how people interact online.
On the other hand, there are those who believe that Yaccarino is more than qualified for the position due to her extensive background in marketing and advertising – two areas that are essential for success at Twitter. Furthermore, her involvement with the controversial group WEF, has many people believing she's a globalist and will use the platform to push the agenda of the Klaus Schwab and the World Economic Forum.
At this point it remains unclear who will ultimately be chosen as Twitter’s next CEO but one thing is certain: Linda Yaccarino is certainly one of the top contenders for the job. Whether or not she will get it remains to be seen but one thing we can say with certainty is that if she does get chosen then we can expect great things from her tenure at Twitter!